Berlin Buzzwords 2025

Volker Carlguth

Volker Carlguth has been working in the field of retail search engines for 20 years, taking on various roles as a software developer, consultant, and now as a product manager. He is passionate about understanding user intent and is particularly interested in applying emerging AI methods to this area.


Company/Organisation

Otto GmbH & Co KG


Session

06-16
14:00
40min
What you see is what you mean; intent based ecommerce search
Dennis Berger, Marco Petris, Volker Carlguth

Intent based clustering is our approach to overcome some limitations of modern hybrid search systems. We show how an upfront LLM-supported in-depth query understanding can leverage steps like retrieval, clustering, validation and presentation. We address various aspects from prototype to production in a large-scale high-volume e-commerce search.

Maschinenhaus