Hajer Bouafif
Hajer Bouafif is a Sr. OpenSearch Solutions Architect in Data and AI Search at AWS. With a background in Big Data engineering, she guides organizations in building large-scale, intelligent search solutions.
Company/Organisation:
AWS
Session
06-09
09:30
20min
Personalize Search Results with OpenSearch Agentic Memory
Hajer Bouafif
Improving search relevance typically requires complex personalization pipelines — recommendation engines, feature stores, ML models. This session shows a simpler path: multiple lightweight agents that collaborate through OpenSearch's agentic memory to understand and enrich queries in real time. Same query, different results for different users.
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