Berlin Buzzwords 2026

Atita Arora

Atita Arora is an open-source contributor and PMC at Apache OpenNLP, with a long-standing career dedicated to advancing search, information retrieval systems, and AI. She focuses on advancing search technologies that connect research to meaningful, real-world applications. A regular speaker at international conferences, she also co-leads Women in Search, advocating for diversity and inclusion across the tech community. Atita is an independent AI and Search consultant, advancing practical innovation in modern search systems, driven by the belief that innovation delivers its greatest value when shared and applied.


Session

06-08
17:20
45min
AI is here – time to throw away our search engines?
Charlie Hull, Atita Arora, Jo Kristian Bergum, Dmitry Kan, Evgeniya Sukhodolskaya

Why do we even need traditional search when AI can do everything? Or is it foolish to ignore simple, proven techniques for delivering great results? What's the best way to combine old and new? Join our panel of experts for a fun and provocative debate!

Kesselhaus