Atita has been working to develop, customize, and optimize Enterprise & E-commerce search engines for many years. She is an active contributor to many open-source tools. She holds 2 Masters degrees in Computer Applications and Strategic Business Management. She has worked and supported in many different roles in various organizations and even founded a small Search consultancy in India in 2017.
She has a keen interest in personalizing search and influencing customer interaction using NLP, ML, and AI.